About the Client:
Antara Foundation: Antara Foundation is an NGO that works on the grass root level (villages) to improve the state of maternal healthcare and child development in early years. They essentially work to provide a common platform for the three primary government women health-workers who are responsible for delivering health and nutrition services in India’s villages. Each village has an Auxiliary Nurse Midwife (ANM), the ASHA (Accredited Social Health Activist) and Anganwadi worker (AWW). Each of these frontline health workers has distinct, but related roles, and they work in the same villages. All too often, they do not collaborate enough. The AAA (ANM-ASHA-AWW) Platform brings them together.
About the Project:
This Project was done as part of internship under Studio Eksaath, A Visual Communication Design studio based in Delhi. Antara Foundation came to us, they wanted to rebrand themselves. The Organization wants to embody the spirit of their workers on the ground level who are the face of the Organization. Having traits such as playful, articulate, warm, Confident, young and vibrant as part of their brand personality.
My Role:
I worked on the logo and visual language Exploration For Antara Foundation. Further details of the project can be discussed on the call.